·       Weigh the financial aid package offered from each institution.  College A may be the first choice but offers significantly less money than college B.  Compute the cost of a four year undergraduate education from both colleges.  Determine how much money will be paid directly out of pocket, how much money needs to be paid back  after graduation, and who is responsible for that loan, the parents or the student.  Have a frank and honest discussion with your student prior to making a decision.

·       Consider the "soft costs" prior to a final decision.  This can add an additional 10-15% each year.  These can include: 

o   Transportation costs.  Can you drive or fly?  How much does it cost to get to campus from the airport?

o   The cost of purchasing appropriate winter clothing if you do not already own what is needed.

o   The cost of storing items over the summer if the campus is not close enough to transport items back and forth.

o   Will your student be able to come home easily for major holidays or family functions?  If not, how will she/he feel about missing these events?

·       Finally it may come down to what "feels" right for the student. Many times it the small intangible things that make a school seem a better fit.  Listen to your "gut".  It usually speaks volumes.